Information Architecture
Gardner Information Design, Inc. provides information architecture services for the design, reorganization, and structuring of web sites, microsites, and information repositories.
A project for Blue Cross Blue Shield of Massachusetts demonstrates many of these skills:
Note: For detailed information about contract and consulting projects, visit P.J. Gardner's Contract Resume.
Sample Information Architecture Project
For Blue Cross Blue Shield of Massachusetts (Spring 2007), P.J. Gardner redesigned the Health & Dental Plans section of bluecrossma.com to incorporate changes in demographics based on the new Massachusetts health care reform legislation.
Instead of selling primarily to employer groups, as of July 1, 2007, BCBSMA also offers health plans directly to consumers.
The new version of the Health & Dental Plans section went live on March 30, 2007, well before most of the competing health insurance providers were prepared.
Web Site Reorganization
The previous site organization for the Health & Dental Plans sections of Bluecrossma.com was based on types of plans, using terminology familiar to health insurance brokers and benefit plan administrators.
As information architect for the project, P.J. proposed reorganizing the site by the types of people likely to visit the site and the types of education they would need as consumers for direct purchase of health plans.
.
.
View this reorganization by visiting the live Blue Cross Blue Shield of Massachusetts web site (www.Bluecrossma.com):
Disclaimer: Live web sites are always subject to change. The examples on this page may not match the current versions.
^ Top
Sitemaps
Sitemaps can be crucial tools for the planning stages of a new web site or a web site reorganization.
.
Note: Full size sitemap views available by request only.
^ Top
Wireframes
Wireframes are useful for outlining the layout of pages and the inter-relationships of a site prior to its construction.
.
.
.
Note: Full size wireframe views available by request only.
Microsoft Visio wireframe files are large and contain many tabs. The originals print on 12" x 18" paper. Additional site changes were made after the wireframes were created.
^ Top
Microsites
While at Blue Cross Blue Shield of Massachusetts, P.J. Gardner created site maps and wireframes for a microsite (a small, stand-alone web site) called Club Blue, to promote value-added health benefit services to plan participants ages 19 to 26. This site went live in May 2007 and has since been replaced by a newer version.
Club Blue was developed in conjunction with a special Blue Cross Blue Shield of Massachusetts Flash website for people ages 18 to 26 years old, called whygetit.com.
.
.
^ Top
Prototypes
P.J. also designed a prototype for a more broad-based consumer health program, which was not released.
.
^ Top